Strategy & Workshop Specialist For Business & Brand Growth
Strategic Collaboration & Innovative Problem Solving
Strategy & Workshop Specialist For Business & Brand Growth
Strategic Collaboration & Innovative Problem Solving
Do you have a business or brand challenge, and not sure how to solve it?
Need a dedicated time and space to think about how to grow?
In today’s fast-paced world of work, it’s easy to lose track of strategic priorities amidst the chaos of our day-to-day routine. Often, bigger picture strategic thinking is de-prioritized and brands act on a tactical rather than strategic level.
I specialize in facilitating collaborative workshops designed to give you the time and space to refocus on solving the core challenges your business or brand faces. By providing a structured environment, I work with you to align your team’s ideas and develop tangible outputs that help you drive your business or brand forward.
Whether it's a strategic roadmap or a detailed brand strategy, I give you the tools to identify a clear way forward, and ensure your team is empowered to execute with clarity and purpose.
How I Can Help You
Workshop Design & Facilitation
Brand Strategy Development
Persona Development & Experience Mapping
Strategic Roadmapping
Physical & virtual workshop design, facilitation & consolidation.
Defining a brand's fundamental building blocks including brand positioning, purpose, tone of voice, values & beliefs.
Detailed persona creation, experience & journey mapping.
Designing roadmaps to chart actionable steps for business and brand growth.
Some of My Past Work
Workshop Design & Facilitation
I designed, facilitated and consolidated an interactive workshop with 35 of OSN's internal culture ambassadors to collectively shape the way forward for OSN's corporate culture.
A series of group and individual tasks were designed to help employees step outside of their usual day to day and collectively imagine the future of OSN’s culture, including defining key areas for the brand such as company purpose, values and behaviours.
Brand & Communication Strategy
I wrote the campaign communication strategy and brand story for Under Armour in Saudi Arabia that would help the brand connect with and empower women in the word of sports, at a time when public exercise had only just become legal for women in the Kingdom.
Strategic Roadmapping & Brand Planning
I defined and lead the development of a 3-year sustainability strategy for PepsiCo AMESA, including a detailed rollout plan for key markets.
The strategy was developed for the GCC region, but was later on adopted by other global markets as best practice in driving the business' sustainability agenda (before PepsiCo's global sustainability platform PEP+ was launched).
Persona Development & Experience Mapping
I have created detailed audience personas across a wide range of categories and brands, and have developed detailed empathy maps to give a highly comprehensive view into the headpace of a particular target group.
I have also developed detailed brand experience maps that show how the brand or organization performs at different points in the target audience's journey.
This includes mapping internal and external stakeholder experiences; such as the employee experience within a company, or a customer's experience with a brand.
Workshop Packages
The Ultimate
The Collab
The DIY Toolkit
My Involvement
I will design, facilitate and consolidate everything, and manage the entire process for you from start to finish.
Your Involvement
Reviews and approvals at key milestones to ensure the workshop is designed and run according to your expectations and needs.
What You'll Get
A fully designed, structured workshop.
Full facilitation on the day.
Full consolidation of outputs into meaningful takeouts and tangible actions.
My Involvement
I will design the workshop, and consolidate the outputs afterwards.
Your Involvement
You'll run the workshop independently.
What You'll Get
A fully designed, structured workshop complete with activities, materials, agenda and instructions.
Full consolidation of outputs into meaningful takeouts and tangible actions.
My Involvement
I will design a complete workshop toolkit for you to run and consolidate independently.
Your Involvement
Facilitation of the workshop and consolidation of the outputs.
What You'll Get
A fully designed and organised workshop complete with activities, materials and detailed agenda.
I do everything
I do some, you do some
I enable you to fully own it
Whether you’re looking for an in-person workshop, or you have geographically distributed stakeholders and require a virtual session, I can design a workshop that suits your needs and budget.
Workshop Topics
A workshop can be a powerful tool for any subject that requires collective problem solving, or collective buy-in from key stakeholders.
Workshops can be structured around a specific objective, for example:
• Gaining organisational buy-in to a particular topic or subject
• Co-creating a solution with internal or external stakeholders
Workshops can also be organised around a specific topic, such as:
• Co-creating company culture together with the employees who will be living it
• Defining brand fundamentals to collectively define its purpose, vision, values & behaviours
• Collectively defining a communication brief, working together to define a brand's core USP & target audience
• Validating concepts with key stakeholders & gaining valuable first-hand feedback for improvement
• Creative idea generation as a team building exercise
• Co-creating a solution with a key stakeholder group - this could be with internal or external stakeholders, to boost your team's creative confidence & lateral thinking abilities
• Competitor mapping & differentiation development
Testimonials
"I cannot recommend Ashleigh enough. She has a knack for combining big-picture thinking with the ability to break down complex concepts into actionable steps, crafting innovative and proactive solutions that not only meet her clients' needs but also go above and beyond their expectations.
Whether working on a large-scale project or facilitating a workshop, Ashleigh's strength, kindness and empathy shines through, creating a welcoming and inclusive atmosphere that allows everyone to feel heard and valued."
DANI MENEGHIN
Head of Digital & Social
BALD Agency
Strategy & Content Director
British Mums Expat Association
LAUREN SAVILL
"The British Mums team fully enjoyed our brand workshop sessions with Ashleigh.
Her structured process allowed us to come together as a team, look at our brand and purpose and really define a long-term strategy; a key task that is often overshadowed by day-to-day priorities.
Still feeling invigorated and lookingforward to another great session soon.
Thanks Ashleigh!"
About Me
My name is Ashleigh Naudé, and I am a multi-faceted, big-picture problem solver with 15 years of experience across Brand, Business and Communication Strategy.
I have become multi-skilled as I have progressed through my career, working across multiple industries and taking on several different roles at different points in time.
This has made me highly adaptable and able to fit comfortably into any space requiring analytical thinking and creative problem solving.
I have been a Strategist, Project Manager, Client Services Director, Agency Operations Manager, Financial Reporter, Copywriter, UX Designer and even Party Planner!
My core role has always been rooted in Strategy, but I have become a diverse T-shaped individual skills wise and truly believe that variety is the spice of life.
I am curious, open-minded and relentlessly optimistic. I believe most in the power of partnership and collaboration to reach an end-goal, together.
Contact Me
LET'S CHAT :-)
With me as your strategic partner, you'll get big agency experience without the big agency price tag.
And, although I may not have all the answers, I can certainly help you ask the right questions.
